A series of posters with a common slogan, "Is the future..." The phrasing resembles a question but comes after the semiotic sign of inquiry, playing with word order, vanishing into...
Exposed at Esba-MoCo, February 2018
The central image of each poster attempts to capture and encompass a complete story of its own time.
While most refer to actual sociopolitical issues, they schematize and oversimplify them. Thus, these stories are reinterpreted by the viewers, according to their own understanding of patterns, colors, pictograms and signs.
One has to rely on one's own associations and culturally predetermined connotations to decipher them.
Much like modern-day algorithms define personalized online content, these posters provide but a hint of what each individual should decode according to his/her own awareness. The deliberately chosen poster form reinforces this idea, despite the fact that they are destined to be hung in an exposition space.
This leaves the (question?) pending and unresolved, similar to how we cannot really grasp the future as a statement but rather an open ended... QVE : Is the Future..., 2018 Series of 5 posters (no specific order), size 29.7 x 42.0cm (11.69 x 16.53 inches)
© A Que Vous Ensemble production. 2018.
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